Lucasfilm joins the rebellion against cancer with a benefit initiative to help fund advanced cancer research for new treatments, per today’s press release:
Use the Force For Good!
Lucasfilm Launches Initiative to Benefit Stand Up To Cancer
Campaign features celebrity fans celebrating their favorite Star Wars™ moments, an eBay charity auction offering one-of-a-kind items and a rare experience, an exclusive line of t-shirts as well as support from Major League Baseball
San Francisco, CALIF – Sept. 15, 2011 – Lucasfilm announced today that in celebration of the September launch of Star Wars: The Complete Saga on Blu-ray, it is linking up with celebrities, eBay and Major League Baseball to ask fans to Use the Force for Good to support Stand Up To Cancer (SU2C). SU2C funds groundbreaking cancer research that will get new therapies to patients quickly and save lives.
“Lucasfilm joining with eBay, Major League Baseball and a wonderful group of actors is an amazing force for good being brought to bear in Stand Up To Cancer’s fight against this disease, and we are profoundly grateful,” said SU2C Co-Founder Sue Schwartz. “With one in two men and one in three women diagnosed in their lifetimes, cancer affects us all. SU2C’s mission is to persuade each and every person to support the scientists working to end cancer, and this initiative gives legions of Star Wars fans fun and easy ways to do that.”
The campaign will launch today with a video featuring celebrity Star Wars enthusiasts encouraging fans to Use the Force for Good and join Lucasfilm in donating to Stand Up To Cancer. SU2C Ambassadors Aziz Ansari, Zach Galifianakis, Bill Hader, Ed Helms, Ken Jeong, Jaime King, Seth Rogen, Andy Samberg and Emma Stone – along with Star Wars alum Samuel L. Jackson – will each Use the Force for Good as they recreate classic Star Wars scenes to raise awareness for cancer research. The all-star video tribute appears on the Star Wars YouTube channel youtube.com/starwars.
Also, eBay will use the Force of its 97 million active members to give fans an online destination for browsing unique and special StarWars items:ebay.com/usetheforceforgood. The destination will allow fans to bid on rare and exclusive items like a one-of-a-kind Star Wars edition 2012 Volkswagen Passatand a once-in-a-lifetime experience; dinner with prominent Bay Area filmmakers George Lucas, Chris Columbus, Francis Ford Coppola, Philip Kaufman and John Lasseter. All charity auctions will begin on September 16th at 4:00 p.m. PDT, and continue until 4:00 p.m. PDT on September 23rd.
Star Wars and SU2C have also created a Stand Up To Cancer line of Star Wars t-shirts. The tees will feature iconic Star Wars artwork alongside SU2C’s signature upward arrows, with slogans like “Blast Cancer” and “Use the Force for Good.” The exclusive tees are available now and can be purchased through the end of the year at store.standup2cancer.org/shop with proceeds benefitting SU2C.
Then, throughout the month of September, select Major League Baseball Clubs across the country will feature Stand Up To Cancer/Star Wars themed nights in their respective ballparks. The special events will offer Star Wars themed ticket packages with a portion of proceeds benefitting SU2C. Most packages will include appearances by Star Wars costumed characters, VIP fan photo ops, giveaways and the Star Wars Stand Up To Cancer exclusive t-shirts. For a list of participating Clubs, game schedules and ticket information, please visit MLB.com/StarWars. Since its launch, Stand Up To Cancer has grown significantly with support from players, fans and all 30 MLB Clubs. Major League Baseball was a founding donor to Stand Up To Cancer in 2008, and has donated more than $30 million to the groundbreaking research organization since its inception.
“We are thrilled to be using the launch of Star Wars: The Complete Saga on Blu-ray as a call to action for our fans to Use the Force for Good,” said Kayleen Walters, Senior Director of Marketing at Lucasfilm. “We are happy to use the power of Star Wars to support this noble cause.”
About Stand Up To Cancer
Stand Up To Cancer (SU2C) — a program of the Entertainment Industry Foundation (EIF), a 501(c) (3) charitable organization — raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes through which SU2C’s grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer.