An early viral campaign leading up to the official website URL reveal for Christopher Nolan‘s THE DARK KNIGHT RISES sprinted out of the gates today, intended to offer a slow reveal of a first-look image from the film. Well, true to Batman’s detective roots, fans were not going to wait around for the Twitter-fed mosaic reveal to show Tom Hardy as Bane. Instead they made a simple hack into the page’s source code and found the complete image a bit earlier than planned. BIFF!
The viral sequence played out in this order: a looped audio of chanting at thedarkknightrises.warnerbros.com provided a puzzle which was quickly decoded by clever fans with appropriate audio editing software revealed a hidden code in the chant: #thefirerises. An obvious pointer to Twitter, the new profile TheFireRises promised to unveil a new image at http://www.thedarkknightrises.com/image.html if followers retweeted #thefirerises hash code.
Each tweet of the hash would fill in one more tile on the photo mosaic of Hardy in his Bane guise, which continues near completion by now, with Facebook and Twitter account profile pics filling the mosaic. As noted, sleuthing fans weren’t going to wait for the viral reveal to complete its Tweetdown, and uncovered the complete unaltered image below, as published by Batman-News:
FilmEdge will monitor new developments as we expect another lengthy, intricate viral campaign for THE DARK KNIGHT RISES to ensue.
THE DARK KNIGHT RISES, starring Christian Bale, Michael Caine, Gary Oldman, Morgan Freeman, Anne Hathaway, Tom Hardy, Joseph Gordon-Levitt and Marion Cotillard, will open in theaters July 20, 2012.