Today FilmEdge received our second vintage-looking postcard from the FlynnLives viral marketing for TRON: LEGACY, advertising ENCOM’s arcade game D-Con 4. A sticker on this new postcard announces “Don’t miss Flynn’s Arcade 7/22-24” which not only implies that Disney’s off-site ARG venue returns to Comic-Con this July, but that the blacklight-dot code strips on the postcards may well be scanned at the Arcade, perhaps unlocking the code and opening a new phase of the Alternate Reality Game. Click images to view hi-res scans of these postcards at FilmEdge.net:
This follows our first postcard, Arc Wars, which started the postal viral marketing phase of these cards.
There’s another blacklight-readable dot code strip on the D-Con card, and it contains many more dots than the Arc Wars card did. Game player speculation theorized that the dot patters from all four previous cards would spell out a coded message in bit form (with the phrase ENCOMGAMESECTOR being one possible solution). Hypotheses proposed that codes from new cards would complete the code message when overlaid on top of the prior four patters. But with the high number of dots on this new D-Con card code strip, this may not work. IF four new cards are mailed in this second wave of viral game play, there may be too many dots to plug in now — overlapping all eight (possible?) postcard codes would seem to fill in too many spaces in a dot matrix array and leave no blanks to provide readable letters.
This is all early speculation as FilmEdge awaits news of other postcards from a second wave arriving in players’ mailboxes this week. We’ll update postcard decoding progress as it happens. Meanwhile, those attending Comic-Con 2010 can look forward to another visit to Flynn’s Arcade in San Diego this year!
Here’s the postcard game description for D-Con 4:
The dimensions of good and evil have never been so clearly defined. It is your mission to defend humankind from an onslaught of lasers, raining down on our home planet with venomous accuracy. Are you prepared?