TRON LEGACY Viral Campaign Goes to Wondercon


As FilmEdge predicted in our March 17th article below, TRON LEGACY‘s viral campaign will be present at the Wondercon event April 2-4 in San Francisco.  ENCOM will present an ‘unscheduled’ press conference with none other than Alan Bradley (Bruce Boxleitner) appearing in person, discussing the future of ENCOM and presumably the next step in the film’s viral game.  Here’s ENCOM’s official press release:

FOR IMMEDIATE RELEASE:

ALAN BRADLEY TO HEADLINE MAJOR ENCOM PRODUCT ANNOUNCEMENT

March 24th, 2010

Newly-minted Executive Consultant Alan Bradley will introduce the latest addition to the Encom International product library on April 2 in San Francisco.

Software giant Encom ushered in the digital age with an unrivaled library of gaming titles. Now, Encom International circles the globe with advanced software systems that include communications, sports, entertainment, navigation, agricultural, health care, construction, weather, military and governmental applications on every continent.

Bradley began his career with Encom as a security systems engineer and rose through the ranks to be named CEO in the early 1990s. When he exited the executive suite, he took on a far greater role. His visionary research turned Encom into the industry leader in sustainable production and distribution methods — methods which are now the best practices for technology companies around the world. “Whether the challenge is to establish communications in a national disaster, or keep kids engaged as they battle Recognizers, I love what I do. Encom will always be my home. ”

CEO Kurt Hardington sums it up this way: “Alan’s new title and role reflect his unique position as part of the Encom story. He keeps us grounded, yet he’s the first to move forward when technology takes us in a new direction. That’s why he’s perfect to present our newest product – it’s where we’ve come from and where we’re going.”

Alan Bradley will take the stage at 8pm in Justin Herman Plaza on April 2 to unveil the next generation in Encom innovation. 

Of course Disney nor Entertainment 42, the creative group running the TRON LEGACY viral campaign, are giving away what will happen at this presentation: will they present a new film clip or debut a new still image, or will Bradley’s appearance launch a new phase in fans’ current mission to infiltrate ENCOM to discover the truth behind Kevin Flynn’s disappearance?  FilmEdge is guessing the latter game phase launch will occur, and if so, be sure to wear your ENCOM ID badges at Wondercon and the ENCOM press conference in case you can earn a new participation badge for your gamer profile!

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