Director Jospeh Kosinski and Disney had decided to let TRON LEGACY‘s teaser trailer debut exclusively in theaters this weekend (in 3D and IMAX) in front of Tim Burton’s ALICE IN WONDERLAND, postponing its expected online debut until next week.
Kosinski told MTV Movies Blog:
“My suggestion is to see it in 3-D in surround sound this weekend and download it next week and feel free to freeze-frame and analyze,” Kosinski said. “It was important to me that when people see it for the first time, they have the opportunity to see it in 3-D on a big screen. The entire second half of the trailer is in 3-D. On your iPhone, it’s not quite the same.”
While this is expected in marketing terms for the studio, it’s a slight disappointment to fans expecting to freeze-frame and analyze it this weekend — especially after Disney’s been counting down online to the trailer’s release all week at its TRON Facebook page.
Speaking of which, Disney stopped distributing the daily countdown photos on Wednesday, releasing it in limited availability for the last two days and not in high-res. Stranger, we expected to see a final countdown image from the photo teaser series today to celebrate the trailer’s counted-down release. So far nothing. A little odd, as is the Facebook page’s prompting to share these countdown pics with other FB users, yet the TRON page’s security settings don’t allow photo sharing. Oops! Might want to debug that minor marketing snafu, Disney.
Who knows, releasing the TRON LEGAGY teaser online this weekend might also have prompted fans to go see it in 3D at theaters once they know what they’re “missing” in a 2D download. Having seen the visually stunning teaser last weekend, we agree with Kosinski saying this trailer should be seen in 3D on the big screen for full effect. But we’re not convinced that an online release would deter Troniacs from rushing to theaters this weekend in 3D as it’s meant to be seen.
One could extend his argument above: if the trailer isn’t quite the same on your iPhone, then why release it online at all? It’s simply a question of delivery mediums, and even with the TRON LEGACY trailer available online next week, it still won’t be the same in 2D on a computer monitor or handheld than it is in all its 3D IMAX glory.
In the end, this helps ALICE IN WONDERLAND more than TRON LEGACY, but it only boils down to a short delay in unleashing the teaser trailer for online viewing and downloading. Fans need only be a little more patient to see, download and micro-analyze the trailer in online form. FilmEdge definitely endorses seeing the teaser in 3D for the cool factor alone, and it will whet your appetite for new TRON goodness nine months out from the new film’s release.
Word going around today suggests that the TRON LEGACY trailer will debut online this coming Tuesday, but we’re seeking official confirmation. Hang in there, programs!