Will You Go IMAX for IRON MAN 2?


Today IMAX Corporation confirmed that Jon Favreau‘s Marvel-ous sequel IRON MAN 2 will release in digital IMAX theaters day-and-date with Paramount’s worldwide launch on May 7th.  Robert Downey Jr. returns as Tony Stark to rocket across large-format screens in a digital remastering of the film made specifically for this debut.

Expect enhanced image and sound to raise the stakes as IRON MAN 2 roars into the summer movie slate and accelerates IMAX’s growing resume of  big name and studio franchise titles bowing in the hi-res theater format.   Recent high-profile films to open in IMAX include James Cameron’s AVATAR, Disney’s A CHRISTMAS CAROL, WHERE THE WILD THINGS ARE and Paramount’s galactic hit STAR TREK.

The exclusive IMAX DMR remastering sounds promising — will you jet over to your nearest IMAX theater in May to see IRON MAN 2 on the bigger screen?





Below is the full press release with details and quotes from Marvel and IMAX reps:

Marvel Entertainment and Paramount Pictures’ Iron Man 2 to be Released to Select IMAX(R) Theatres on May 7, 2010

Follow-Up to the 2008 Blockbuster to Get IMAX Treatment

LOS ANGELES, Jan 14, 2010 (GlobeNewswire via COMTEX) — IMAX Corporation (Nasdaq:IMAX) (TSX:IMX), Marvel Entertainment and Paramount Pictures today announced that the highly-anticipated action-adventure Iron Man 2, directed by Jon Favreau and starring Robert Downey, Jr., will be released to digital IMAX(R) theatres simultaneously with the film’s worldwide release on May 7, 2010. The film’s limited IMAX release will be digitally re-mastered into the image and sound quality of The IMAX Experience(R) with IMAX DMR(R) technology. Iron Man 2, the sequel to Marvel’s box office hit Iron Man, will be distributed by Paramount Pictures.

“The success of the first Iron Man movie catapulted the franchise from the comic books to theatre screens, and we’re excited that the IMAX format will offer fans an even more immersive way to experience the sequel,” said Tim Connors, Chief Operating Officer, Marvel Studios.

“Iron Man 2 is a fantastic addition to our growing film slate for 2010, which is filling out faster than any previous year,” said IMAX CEO Richard L. Gelfond. “The rollout of our digital projection system has enabled us to add more films to the slate, and we’re very excited to partner with Marvel and Paramount on this next installment of the incredible Iron Man franchise.”

“We’re thrilled to once again be working with Paramount and our long time friends at Marvel Entertainment as we help to bring their characters to life in IMAX,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment. “The combination of Marvel’s iconic Iron Man story, Jon Favreau’s brilliant vision and Paramount Pictures’ talented team coupled with IMAX will make for a wild cinematic experience.”

Based on Marvel’s iconic Super Hero, Iron Man 2 continues the story of the 2008 summer box office blockbuster Iron Man, the first feature film to be produced independently by Marvel Studios. The first film in the franchise has grossed over a half billion dollars worldwide at the box office. The IMAX release will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

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